-------
Optimizing PayPal's integration experience for merchants and empowering teams with strategic design solutions.
Started in 2018 as a full-time designer, transitioned to Senior Consultant in 2022.
The only designer in Brazil, working within Engineering, Commercial, and Marketing teams.
Enhancing merchant onboarding, guiding teams to choose the best PayPal solutions, and improving UX at checkout.
-------
-------
my role
UX/UI Consultant, embedded within the engineering team and supporting commercial & marketing teams.
Conducting checkout audits and advising merchants on the best PayPal product for their platform.
Creating internal tools to help commercial teams sell PayPal more effectively.
Designing marketing assets to increase PayPal adoption at checkout.
Conducting checkout audits and advising merchants on the best PayPal product for their platform.
Creating internal tools to help commercial teams sell PayPal more effectively.
Designing marketing assets to increase PayPal adoption at checkout.
-------
PayPal Experiences
A Guide for the Commercial Team
Challenge
How to help sales teams understand and sell PayPal’s product suite more effectively?
How to help sales teams understand and sell PayPal’s product suite more effectively?
Process
Mapped all PayPal products and their ideal use cases.
Mapped all PayPal products and their ideal use cases.
Designed a visual guide explaining when & why to use each solution.
Created interactive materials using Figma for internal training.
Impact
Enabled the sales team to make faster and smarter recommendations, improving merchant satisfaction.
Enabled the sales team to make faster and smarter recommendations, improving merchant satisfaction.
-------
---
"About PayPal"
Banner for Checkout
Challenge
How to encourage users to select PayPal at checkout?
How to encourage users to select PayPal at checkout?
Process:
Worked with Marketing to design a banner for merchants' checkout pages.
Created multiple visual variations and tested user engagement.
Reduced the amount of text to make the banner more visually appealing and ensure users quickly grasp the key message without feeling overwhelmed.
Ensured clear messaging on PayPal’s benefits (security, ease, rewards).
Impact
Increased PayPal adoption by enhancing visibility and trust at checkout.
Increased PayPal adoption by enhancing visibility and trust at checkout.
-------
---
My journey at PayPal has been about bridging the gap between design, engineering, and commerce, ensuring that merchants can integrate PayPal seamlessly while users experience a clear and frictionless checkout process.
By designing tailored payment solutions, creating the "PayPal Experiences" guide for the Commercial Team, and collaborating on marketing efforts like the "Know More" banner, I’ve helped optimize how PayPal’s products are presented, sold, and used.
This experience has reinforced the value of strategic design in business, showing how UX can drive adoption, engagement, and trust in financial products.
