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Enhancing the PayPal checkout experience on VTEX by designing a seamless and intuitive payment flow.
Designed the PayPal pop-up experience on VTEX, ensuring a smooth wallet checkout flow.
Created the button, pop-up UI, and payment process to optimize user interaction.
Collaborated with PayPal & VTEX engineering teams to align design with technical feasibility.
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my role
Lead UX/UI Designer, responsible for crafting the entire PayPal payment experience within VTEX.
Worked closely with PayPal & VTEX engineers to ensure design feasibility and smooth implementation.
Designed both the user-facing payment flow and the admin interface for merchants.
Focused on minimizing friction in the payment process while maintaining PayPal’s design standards.
Worked closely with PayPal & VTEX engineers to ensure design feasibility and smooth implementation.
Designed both the user-facing payment flow and the admin interface for merchants.
Focused on minimizing friction in the payment process while maintaining PayPal’s design standards.
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PX strategy
Key Decisions
Designed a dedicated pop-up modal for PayPal payments, ensuring users stay within a familiar and trusted environment.
Created a clear call-to-action button that directs users to the PayPal wallet.
Streamlined the payment steps to reduce cognitive load and enhance user confidence.
Developed an admin page for merchants, allowing them to configure and manage their PayPal payment settings within VTEX easily.
Collaboration with Engineers:
Worked closely with developers to define the transition between VTEX and PayPal.
Ensured that the pop-up met security and performance requirements.
Validated the admin page design with VTEX engineers to ensure smooth backend integration.
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key takeaways
Cross-team collaboration was essential for aligning design with technical requirements.
Human-centered approach led to a simplified, friction-free payment experience.
Balancing brand consistency (PayPal UI) with VTEX’s ecosystem ensured a smooth integration.
Merchant-friendly admin design improved adoption rates and ease of use for payment management.
Human-centered approach led to a simplified, friction-free payment experience.
Balancing brand consistency (PayPal UI) with VTEX’s ecosystem ensured a smooth integration.
Merchant-friendly admin design improved adoption rates and ease of use for payment management.
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